This cover is intended to be a series similar to Chicken soup for the soul or "dummies" books where there are many versions with the same cover but needs changing elements to separate the books for different audiences...entrepreneurs, teachers...etc. This cover plays on the title concept of failure in a school paper or document concept. The paper has a torn look in order to insert a photo that is specific to each scenario. The double arrow box can change color with each book and showcase the intended audience. The title has a hand drawn sketch feel with a stamp look for the large word, Failure.