The world's purest water named "Nothing" has got redesigned label.
The main requirements set by the customer were:
1) Stylish layout that fits all the positioning points
2) Clearly readable texts (name, properties, origin)
3) Attractive look and feeling that will bring right mental associations to the buyer (in terms of marketing)
4) size that fits previous label
Our design studio had chosen the way of implementation of the contour glacier image that was the banner for all the texts elements.
The label is attractive, fresh, it has nice look and it also fits all the marketing points needed.