The contest aim was to create the dress for unique craft seafood produced in Italy, Sicily.
Our proposal implements the points:
1) Target is to attract customer's eyes before the customer will begin to read something on the jar.
2) The customer must feel that the product is much better than usual one. So the engraved image of the fish brings the feeling that the product is intellectual and made/distributed by educated and cultured people. So its quality is very high.
3) The overall feeling is "craft". So it brings the feeling that the product is not made with billions jars over the world with preservatives, GMO's, gluten, etc. The feeling is that product is made by craft company when the company's owner directly participates to the production and distribution process. So the quality is guaranteed.
4) Natural feeling. No bold colors, but colors are very perceptible.