Traditional Korean drink "Kombucha" consists of all natural ingredients and provides unique taste and tonic properties.

The aim was to create the logo and label matching all main marketing positioning points:

1) Young target audience
2) Kombucha is the drink which provides an unique taste
3) All ingredients are natural
4) This drink will paint your mood to turn it bright
5) It is tasteful and healthy

There were several combinations proposed to the customer on each stage and after the discussions and updates we have received the result which satisfied us completely.

Now Mt Madeung Kombucha has got bright and attractive label with all the positioning points implemented.