Bob's luncheon meat is the product made in Brazil and worldwide distributed.
The main idea for this design was to combine traditional canned meat image with something new and fresh which would bring the product fine look to stand out among the competitors.
We decided to solve the task with woodburning style texting.
Also the best solution was to use non-photo (but realistic) animal images. This methods gave very nice decoration to the design and simplified the product identification on the store shelf.