Business Casual is surf-themed clothing brand. The audience targets men who work in a professional setting - the "9 to 5". But, there's a twist; we cater to those who work just to an establish a living but live by the ocean to catch the waves after the workday concludes. This brand is meant to portray a casual vibe. The casual comes from the style in the graphics (e.g., a man surfing wearing a suit and flip flops).