The logo representing nature, and personal wellness. The color green is to describe grow, health and calmness, as it is the embodiment of growth and sustainability, something that becomes the trend in the personal care industry nowadays. Suitable for the company that is aiming to expand its business worldwide.
The tree trunk is in the shape of letter "S", the first letter of "Serenity."
The aim is when people see this logo, they know that your company utilizes natural sources as their personal care ingredients. The tree is also representing growth and serenity, something that could be achieved through yoga, pilates, as well as personal training.