FLAWA freshness wanted package design for its new insoles which is available in autumn, winter and spring. It boasts an insulating effect together with an anti-slip coating for the right grip even in the winter boots.
I used different colors and icons to represent different season and types of shoes to connect with targeting audience quickly. The leg and shoes directs the eyes from product name to its speciality and its purpose, that is shoes. Even the logo for air thermo was designed to suit its purpose.