We sell high-quality nutritional and sport supplements to low-carb/keto athletes and others following a low-carb/keto lifestyle. The website also serves as a platform for educational resources about the lifestyle including blog articles, recipes, workouts, etc. - all high-quality information either developed or edited by doctors. The products are also doctor-formulated, and they're intended to appeal to a more athletic/fitness demographic. Thus, the artwork should be clean, modern, not overly complex, and intelligent, with a hint of toughness without abandoning the organic/.
Main competitors will be BPI sports, Ancient Nutrition, and Perfect Keto (each at websites of the same name). Our brand could best be described as a hybrid between Perfect Keto and BPI Sports.