Client asked me to design something less literal than beans and bulls.

So I've designed a guy name "Bull".

Bull is a porter, he delivers coffee to people with his trolley. People call him "Bull" because of the shape of mustages, that remindes them of bull's horns, and because he can carry a lot of coffee bags in his trolley.

Logo is modern and geometric, simple and luxorious. Also, it has a traditional feel, which can be important for the coffee roastery business.