the contest holder wished to redesign the existing sleeve package for his frozen food products. which was heavy black with big picture background & causing hime high print costs. i did this design by keeping simplicity , differentiation by font & its size and readability in mind, using colours sparely. also the size of the sleeve was adjusted, to carry a pair of containers belonging together at once. the contest holder was happy with it and we did the whole range of the line in 1-1 project, 28 products all together, each in one dominant colour on pure white background. great experience.