A daily newsletter aimed at mothers with children ages newborn to early elementary. Covers health, education, nutrition and parenting.

The contest holder initially wants a 3 scoops of ice cream to represent "scoop" or "news". This design provides solution to not be so literal in scoop but provides a fun and playful way of delivering a message, by using a paper plane. The "oop" trail of paper plane represents the 3 daily topics: health, education and nutrition.