There’s elegance in a simple wordmark when minimal letterform alterations can so clearly convey the passion of a company.
• the “é”, with minor adjustments, has become a cup of coffee; the “A” gently swirls below, forming a saucer
• subtle variation in the stroke widths allow the logo to function well at various sizes (and in ink, glass, or metal)
• the typeface is a sophisticated script + sans serif combination that allows for easy readability