USA-based high quality nutritional supplement manufacturer is creating a brand to address the specific needs of the more serious physically active consumer in the sports nutrition arena. The AgroSport brand will encompass a range of powder-format sports nutrition products including Protein & Performance, Pre & Post Exercise, & Hydration Blends that deliver effective, breakthrough results to the intense, informed, “all-in” sports enthusiast.
Target Audience: 1) Males/Females 26-54, Outdoor sports aficionados/aspirational weekend warriors who are fully committed to a healthy, active lifestyle & incorporate that goal into their daily lives - Ex. Road/Mountain cyclers, marathon runners/in-training, dedicated gym-goers, NOT basketball/football types
2) Brand should possess sufficient credibility for acceptance by coaches & professionals in the outdoor sports/sports nutrition arenas.