Their company is a food innovation company.
The company produces an eclectic mix of tasty bakery and sandwich items, meal pots and snacks (both savoury and sweet).
The products are served hot to the customer primarily on trains and on-board planes. Secondary markets include events, hotels, theme parks, visitor attractions and universities.
Positioning:
· Artisan foods in a highly convenient format
· Carefully selected, good quality ingredients
· Foodie and forward thinking, but approachable
The brand’s customers are usually 25+, either feeding themselves or their family, and;
· Want more than just a refuel – they enjoy a little luxury
· Care about the quality of ingredients
· Are open to trying new foods and flavours