The purpose of this website is to inform the public about a muscle-loss disease called Sarcopenia and convert visitors to buyers of the company's medical supplement for this disease.
The client wanted an infographic vibe and a pleasant, illustrative approach that engages visitors and captures their attention. For this purpose I designed custom illustrations to enrich the content and highlight important facts and info.
Typography is clean and bold, yet playful at times, and the layout is simple and straight forward as the main target audience are people of middle age and above who are normally not tech-savvy.
The illustrations and graphics of this website were also used later to create additional promotional print material via 1:1 projects as part of this campaign.