Modern and clean geometric packaging design for the condom brand Love Plus. The client wanted a new look for their products that reflects the current trends, yet is serious and appealing to smart, sexually responsible people. The product should look pharmaceutical and suggest confidence and safety.
The design is based on geometric shapes that represent two heart beats. This concept is personalized for each package by a different color and pattern, but remains recognizable throughout the range.
During this contest the first 3 out of 7 SKUs were designed. The rest of the products as well as some refinements were made via 1:1 projects in collaboration with the Love Plus team.