This logo is created with nature influence in mind, I took approach by applying hand drawn touch and illustrative elements to make it feel artistic and "pure" and natural just like the ingredients used on the dish this restaurant commit to serve.
Stag is still as the main mark to make it consistent with the Noodle Bar branch logo, Nature elements like tree, grass, plants, and river wave to represent diverse landscape of Oregon.
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The key idea is to differentiate Mugen Noodle Bar logo which represent the spiritual world that focus on the ideal type of restaurant, and its brother Mugen Noodle logo represent the physical world that show the reality of a restaurant. Reality is everything is about profit and growth of an organization. Mugen Noodle focusing more on pacific rim cuisine with vacation style cocktail and beer bar.