"He seems seriously enjoy surfing"

The goal is to appeal young people and kids customer as secondary segment. The concept behind the logo is to create a mascot logo that family friendly, easy to recognize, and also looks cool and fun. Surfers and youth active individual will love this logo printed on their T-shirt (or maybe their surfboard). Made the mascot doing surfing activity to represent an "active movement" to show the company responsiveness as their strong selling point: providing "on demand" services.

Great mutual support between designer and clients resulting on satisfying outcome.

Much thanks to Bobby and Jen, you guys are awesome! :)