Her name is Anna, mischievous, adventurous and adorable. The brand name is "MissChief", as a verbal hint towards what the T-shirts represent, but it is also an nudge to the main "character" of the brand. Anna is to be the main protagonist. She is a young girl, about 7 years of age (more or less) with long black hair who is always out to cause mischief and do things she really shouldn't.