The design process for this logo began by capturing the essence of the sun and ocean, using geometric shapes that overlap to convey a sense of movement and dynamism, ensuring each element resonated with the bohemian lifestyle of our target audience.

The vibrant colors were chosen to reflect the energy and spirit of yoga retreats and festivals, appealing to activewear enthusiasts. The overlapping shapes create depth and symbolize the interconnectedness of nature and community, embodies the vibrant lifestyle and freedom that Festival Style aims to promote.