Kyro is a creative agency made by filmmakers, photographers, editors. The design process for this logo began with a focus on minimalism and elegance, utilizing a sans serif typeface. The approach incorporated geometric elements that feature cut-out and absent sections, inviting the viewer's eye to complete the visual. This technique aligns with Gestalt principles, which emphasize how humans perceive complete forms even when parts are missing.
Multiple variations of the logo were developed to enhance adaptability, allowing for animation that maintains the integrity of the design. Each iteration was carefully crafted to ensure a cohesive look while providing flexibility in application across different platforms.