The concept behind this logo is rooted in the idea of freshness and authenticity, capturing the essence of a farm-to-table experience. As the client requested, green peas take center stage in the design, representing the farm’s commitment to offering the best natural produce. I carefully hand-drew each vegetable—reddish, eggplant, onion, tomato, zucchini, and green peas—to reflect the care and craftsmanship involved in growing organic food.

The rustic frame and natural colors were chosen to enhance the organic feel of the design, with earthy tones drawn directly from the vegetables themselves, symbolizing the rich and fresh nature of the farm’s produce. Every detail was thoughtfully crafted to emphasize the farm’s dedication to organic farming practices and the authenticity behind its offerings.