The **ROAST cafe** logo embodies a minimalist and elegant design, aligning with the modern cafe and restaurant concept. The illustration of a steaming coffee cup paired with coffee beans visually conveys the essence of high-quality coffee and a welcoming atmosphere. The refined typography, combined with a clean, oval-shaped frame, adds a sense of sophistication and warmth.
The design process focused on creating a balance between simplicity and brand identity. The choice of a monochrome, hand-drawn style ensures a timeless and versatile logo, suitable for both digital and print applications. The result is a professional yet inviting brand mark that effectively represents the cafe’s sit-in and takeaway experience.