My task was to design a tray pack (open box) specific to one of Chateau La Jouliane labels. The pallet of the tray-packs is put on the floor so clients may purchase one bottle or the whole case with ease.
This case was need to stand out in a large "big box" store. I was using the green color from the label as it enhances the color of the rosé of the wine and is not a color that is often used in wine packaging. This box reflect a unity from our other brands while being specific to one wine.
Although it's a mid-range wine the box was need to look elegant!
To the project I added the detail of the Famille Sumeire wine glasses. No one else thought of that!
A glass of wine added lightness to the design.