This was not the final iteration of the concept as the client wanted to tweak and enhance the design even further but the spirit of the design is essentially the same. This travel industry logo created has a clean and youthful look that would reflect freedom of travel in the Redknot bird. The logo mixes the simplicity of flight in clean lines as well as the thickness of the typeface to demonstrate solid foundations. The contrast is a staple in the logo industry but always demonstrates beauty.