Grit Tools is an online B2B service that provides re-usable, reliable quality tools in both the maritime and construction industries at an economic pricepoint. All of this, enhanced by an unmatched, tailored customer service.
Reliable, High Quality, Safe, Durable, Trustworthy and attentive: these were the keywords that were the foundation of the visual identity of the brand. The adjectives describe the business as oe that is mature, highly professional and with a no-nonsense company culture.
I created a branding guide, business cards, logo, and facebook cover for the company, as well as multiple visualisations of their logo on tools for marketing purposes.