Icon Solutions Integrated is company that sells Industrial Machinery and Manufacturing Equipment/Supplies to Large Manufacturers in Automotive, Aerospace, and Government.

Their goal was to create a powerful and geometrical logo, while keeping it sophisticated.
I qualified for the final round with a more robust design.
After further inquiries with the client, I was able to more accurately pinpoint the core values of the business. They were client service and efficiency above all else. To visualise these ideas, I made the logo more rounded, to have a more friendly vibe to it, as well as made the wordmark smaller to give the logo more negative space, which helped it both achieve a better sense of accuracy and balance.