Contest holder requested use of large falcon image on front of container. I used a swooping image of falcon picking up a ball bearing, which is something this product would be used to lubricate. There are also other gear images throughout the rest of the design, to reinforce the usages of the product. I went with red white and blue (colors used in company logo) on a silver background (a bit of a risk). They wanted big and bold, which is something they got, from me.