Client was looking for an upscale design using gold and black, to immediately attract car enthusiasts. My design solution was to emphasize this spray wax inherent ability to produce a "shine", using an image of an expensive sports car (that is also a little mysterious) with headlights illuminating the shine on the car, (even at night). Also incorporated, was a metallic gold font with sparkles and shines (also large enough to be seen at a distance) so a customer knows exactly what is in the bottle.