The client requested bright, rainbow colors, with a hexagonal reference worked into the design. Overall, the hexagonal repeat in the background gives the appearance of a honeycomb or hive.
The Golden logo is the impetus for this design. The hexagonal "O" is repeated in the black hexagon gummy bite shape, which is dripping a spectrum of brilliant color, instead of honey. Also inside of that "O" is a small honeybee, which I have enlarged and is shown departing the logo and bringing the brightly colored honey into the stark white at the top.