explanation to client: this design has a progressive, modern and light feel. It's slight right face lean provides a sense of movement and progression - we are going somewhere .... a healthier place!

Orange is a good colour choice as it is quite aggressive - it is a call for action while the font itself while cursive and rounded, has mostly straight lines suggesting trust and solidity.

The compass provides direction to the disorientated and that is exactly what your company does ... if you have a compass, you can find your way - it seems to me that this is the goal of your company, to help people find their way.

please note pictures included hold copyright.