the initial goal was to design a clean and minimalistic design for a box and an envelope. As Trends jewelry positions themselves as affordable jewelry with a high product refreshment rate, it was essential to design a packaging that will keep the production costs low, as well as to create a system to easily identify one collection or product from another. To achieve this, it was decided to combine a simple folding boxes, that are easy to produce, store and assemble, with a series of patterns, used to both catch a customers attention and make it easy for him to distinguish products or collections one from another, as well as to communicate an individual style and feeling of existing and new coming collections.