A tugboat is a smaller boat that helps the bigger boats through rough waters (which is a great metaphor for what our company does).

Kelda provide an approachable JavaScript framework that greatly simplifies the configuration of applications that run in the cloud. We are targetting developers - both open source hobbyists and enterprises. We really want to come off as friendly and approachable, not techy, difficult, and complex. The whole point of our product is to hide complexities behind our approachable, intuitive tool.