"We sell organic cosmetics, organic supplement, organic food.
Our target audience is a high economic stratum, concerned about the quality of what they consume as well as the quality of the packaging. It is a well educated public very aware of health and the preservation of the environment."
I started from the idea to combine different letters to refer to beauty in different shapes and sizes of organic fruits. I was inspired also by a client color choices (pink, gold-which she modified afterward) and initials from the old books.
I'm still not satisfied with the detail at the top and the bottom of the initials and some more things need to be brushed up.