The client sells confections such as marshmallows, cakes, cupcakes, macaroons, cookies and other desserts, and she asked for a whimsical and fun logo.
The illustration represents Katy :) She has glasses, she´s a brunette and she´s very sweet. I choose the colors based on the target audience (mostly women and teens).
Fortunately this design won the contest and the client is very happy! Me as well!