This logo concept is an animal character icon that represents sport, strong, neutral, minimalist, beastly, printable, linear (contour), negative / positive color, simple, breathtaking, motivational, premium (high-quality clothes). rhinoceroses are a great choice as an icon with a minimalist design style using negative space with sharp angled straight lines to shows strength. I add the Rhino head to the text to make this logo more unique and so that the text and logo mark can stand on their own