New startup company that is going to be focused primarily on providing product lines of equipment/gear/products for serious climbers, backpackers, hikers and mountaineers. The focus on the company will be mountaineering and climbing mountains. Examples of the customers base is individuals teens – 30s years old who enjoy the hobbies of ice climbing, rock climbing, hiking, alpinism, and mountaineering. The company image/brand will be around a mascot symbol of a Yeti. The Yeti will be used in the branding sometimes separate from the direct name of the company.