In Germany 800 thousand are becoming a mother or father yearly and they only want the best for their kid. Therefore a healthy nutrition for their child is very important to them. Nevertheless they don't have a lot of time and need the product to be convenient as well. Our product is there to fulfill this need. With frozen baby food we want to give parents a healthy and convenient alternative to the time-consuming cooking at home and the controversial baby jars. Additional our product is supposed to adapt to today's trend and there it will have a minimalistic and modern packaging, which is rather addressing the parents as a target group and not the kids, since they are not the ones buying the product.