Women's haircolor in a high-end salon. focusing on creating dimensional, California inspired blondes looks on clienteles.
Target audience is a woman between 35-55 who likes to be blonde, she likely grew up in California (but now lives in elsewhere and misses CA and tries to recreate it in her style and easy cool vibe), cares about being sophisticated, timeless, feminine and trendy-- but not edgy. This client is affluent, college-educated, most likely married with kids, and appreciates fine craftsmanship in all her belongings. She owns a cool, trendy leather Chloe handbag, but also has the Louis Vuitton tote bag all the other women/moms her age have as well. She vacations in Palm Springs and Hawaii with her husband and children over the holidays.
This client admires the celebrity style of Kristin Cavallari and Jules Hough and loves the styling and vibe for the company Uncommon James and Uncommon James Home.