Modern yet luxurious logo for a sustainable diamond jewelry website.
Stefano Navi is an eco friendly, sustainable, conflict free, high end luxurious lab grown diamond engagement jewelry ecommerce retailer. Creators offer customizable engagement rings as well as a bespoke experience in which they are involved in the design process from beginning to end. The target audience is a consumer who values a luxury, personal experience, yet is money conscious/earth conscious.
There will be selling engagement rings so millenials are the main target consumer. The branding and logo are appealing to both men and women as they are both involved in the process of purchasing an engagement ring.