Logo Vision:
While Layne Athletic is rooted in the cheerleading world, we do not want the logo to be specific to the sport. That means no pom-poms, megaphones, or other traditional cheer symbols. Instead, we’re looking for a design that is aesthetic, timeless, and broad in meaning, making it appealing not just to cheerleaders but also to those in the larger athleisure and activewear space.

We want the logo to draw people in with its sleek and versatile design, something that speaks to strength, movement, and style without being limited to a single sport. The goal is to create an identity that cheerleaders feel proud to wear while also having a modern, fashion-forward look that fits into mainstream activewear culture.