Omnia (Latin for “all” or “sum of all parts”) is a high-end outdoor athletic apparel and equipment company committed to creating high performance products that don’t compromise on style. Omnia's social mission is focused on supporting individuals with so-called disabilities reach their full potential, through non-profit activism and long-term employment opportunities, and to showcasing their achievements to inspire disabled and able-bodied athletes around the world.
A number of smaller players have built niches for themselves given their ability to evolve faster than the large players like the North Face, Patagonia, Arc’teryx, and the like. Examples of these new companies include “cool kids of the industry” Topo Designs and Poler.