Pretty Clear is a new fashion brand positioning itself at the fashion sweetspot between sustainability and lifestyle.
Sustainability: Emphasis on ocean clean-up and ethical manufacturing;
Lifestyle: Emphasis on cool styles and products
Key Areas:
Ocean & Beach, Lifestyle, Sustainability, Transparency;
Cause & Impact, Help cleanup the oceans while looking cool, living in tune with the environment
Color ways: mint green, blue, sand, rose
Products:
T-Shirts, Boardshorts, Shorts and Hoodies
Product Direction
All products made from recycled polyester & sustainable cotton;
Sourcing & production in a sustainable, 100% transparent and ethical way;
Packaging in an environmentally friendly, yet stylish & contemporary way;
Strong lifestyle appeal based on cut, look & brand appeal