The logo playfully embodies the essence of karma, surfing culture, and a surfer’s laid-back, irreverent attitude toward danger. The imagery—a person eating a fish being eaten by a larger fish—reflects the idea of the natural cycle of give and take or "what goes around comes around," which aligns with karma’s philosophy. It also taps into the surfers’ dark humor about life’s risks, like the lurking threat of sharks, while highlighting their ability to laugh at the circle of life.
At its core, it represents balance, respect for nature, and a cheeky acceptance of life’s unpredictability, all in a way that resonates with surfing's fun, rebellious spirit.