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PERSONA
ROLE NAME: CIO / CTO / IT Director (DECISION MAKER)

BACKGROUND & DEMOGRAPHICS
Male
Between 35-45 years old
Married with children
IT Engineer with potential an MBA, 15+ years of experience
Annual income in USA 150K US$ (national average in Glassdoor)
Tech-savvy, competitive, ESTJ (MBTI profile)
Probably with assistant to filter calls/emails/mails
Uses printed material and goes in person to major IT events