BRIEF:
Soul Tiger is an inferno Yoga & Pilates Studio in Australia. We're looking to re-brand the studio from an old and tired brand to a modern, contemporary identity.
Our brand mission is to build a community of wellness through movement, & mindfulness. The Audience is for the young at heart, a range between 18yr old to 65yr olds who have one passion, heat, movement and recovery. It’s 50/50 male and female
Current logo adopts a very traditional yoga identity with the tiger and an old font type. Using the competitor references http://www.upstatestudios.com.au , we need to evolve the brand to compete with emerging studios that are more modern.