This logo will be used in a marketing campaign for a small town working to attract people to live in their community. The community has many great local companies working to attract employees to relocate from other areas into Monett and this marketing campaign is aimed at helping them do so. The target audience is primarily young professionals and young families. The collateral material the logo will be used in conjunction with will communicate that Monett is a place where one can have work-life balance due to the great job opportunities AND great quality of life available in Monett. That is the reason we adopted the slogan, “Work, Life, Balanced.” The “work” part comes from the many great job opportunties and the “life” part will emphasise the following community attributes: family-friendly, great housing options, wonderful parks and outdoor recreation opportunities.