The logo features a simple, memorable, and unique wordmark with an incorporated brandmark that can be used separately. The wordmark is composed horizontally and stacked, allowing for versatile application. The standout feature of the logo is the letter "O" in "soleil," which is pushed down to symbolize a sunset and is rendered in a luxurious gold color. This design element not only evokes the essence of the brand name but also creates a visual connection with the setting sun, tying into the theme of the Cannes Film Festival and the exclusive experiences offered during the event. In the stacked composition, the sunset "O" from "soleil" is positioned directly beneath the normal "O" in "coucher," giving the impression that the sun is setting within the letter, adding a touch of elegance and sophistication to the overall logo design.