Bringing sunscreen "off the beach" and into the everyday lives of Farmers, Construction Workers, Miners, Fruit Pickers.
It will leverage a range of citrus fragrances which make it light and dry to wear.
A unique brandmark is constructed in the golden ratio.
Design is derived from the name 10 - 4 suggesting the natural sun protection during the high-risk hours of 10.00 AM AND 4.00 PM.
Brandmark is paired with bespoke typeface created for the parent brand.